Transform sales

Four levers for the customers you already have: get their orders online, make the orders larger, take quoting out of Outlook, and turn the repeat order into an arrangement.

These four solutions share one starting point: customers who already buy from you, and an Innendienst that still types most of their orders. New customers are the visible growth story. The larger and faster lever is usually the regulars, because the relationship, the conditions and the demand exist already. What is missing is the process.

Start with Move existing customers online. It has the one hard dependency every other page in this category inherits: the price the buyer sees has to be their price. Once orders arrive digitally, the next two pages raise the value of each order and take the sales-led half of your revenue, the quotes and the framework agreements, out of email. The last page is for the demand that repeats on a rhythm.

Each page names what the platform does today and what is planned. Quotes, standing orders and subscriptions are planned apps; the customer model, the prices, the order lists and the order path they rely on ship now.

Move existing customers online: most B2B orders still arrive by phone, fax or email. The biggest single lever most companies have.
Increase average order value: once the orders are coming in, the next lever is larger ones.
Automate quote-to-order: requests, negotiation, framework agreements, call-offs. The sales-led half of B2B revenue.
Build recurring revenue: consumables, wear parts and service contracts. Make the reorder a list, then a suggestion, then automatic.

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Reach more customers

Serve the long tail your field sales team can never economically reach.

Move existing customers online

Most B2B orders still arrive by phone, fax or email. Moving the regulars online is the biggest single lever most companies have.