Troubleshoot
Stop customer data rotting, and work out why a customer cannot order.
Customer data rots quietly. Duplicates split an order history in two, people leave a company and keep a live login, a delivery block set in March is still on in September, and a segment that stopped recomputing sends a campaign to the wrong list. None of it produces an error message. The first sign is usually a customer who stopped ordering and did not say why.
The other half of this group is the troubleshooting path for the report you will get most often: "the shop does not work".
- Customer data hygiene — Duplicates, stale contacts and blocks nobody lifted.
- When a customer cannot order — Work through the layers in order.