Design promotions
Set up — Promotions & Marketing.
Structure it once, properly. The decisions here are the expensive ones to change later.
- Create a promotion — Name, conditions, effect, validity and scope.
- Coupons and codes — Single-use, multi-use, bulk-generated, rep-assigned.
- Bundles and kits — Sell the machine with its consumables at one price.
- Free goods and gifts — 12 + 1, and gift-with-purchase.