Build your storefront
From nothing to a shop on your own domain: a theme or your own site, branding, DNS and TLS, markets and languages, and search that finds things.
This is the build. Work through it roughly in order. The storefront has to exist before a theme can be activated on it, a domain has to verify before a theme can go live on it, and markets are far cheaper to model before there is content and pricing scoped to them.
Search sits here rather than in day-to-day work because the decisions behind it, which attributes are filterable and how the category tree is shaped, are structural. Changing them later means revisiting the catalog.
One part is planned. Sites, themes, domains and markets are on your tenant
today. The Search app (synonyms, curation, search analytics and the
zero-results list) is not yet. The search page below says which half is which.
- Create a storefront: a managed theme or your own deployed site, and how to pick.
- Themes and branding: install, configure globally, override per market.
- Domains and going live: DNS, TLS, routing, and keeping it private until launch.
- Languages and markets: locales, currencies and tax classes, and when you need a second market.
- Search and product discovery: facets and the search index today; synonyms and the zero-results list once the Search app ships.