Publish & distribute
Get the finished data to every channel, language and customer.
Completeness, channels, languages and exports: the chapter between having good data and buyers seeing it.
Good data is the halfway point. A product still has to be measured as ready, cut to the channel that will show it, present in the language the buyer reads, and, for the customers who do not browse your shop, delivered as a file their procurement system loads. The four articles below cover those four steps in the order they usually come up.
- Completeness: knowing what is ready.
- Channels: the same product, a different cut per destination.
- Languages: translating the catalog.
- Exports: BMEcat, Datanorm, Excel, per customer.