Search & discovery
Build B2B product discovery
A B2B buyer usually arrives with an article number, a manufacturer part number, or a description from a maintenance plan. If the search does not find it, they do not browse — they phone. This area covers the search engine, its index, facets, synonyms, ranking, and the analytics that tell you where it fails.
Understand
- How search works — Index, query, ranking, facets — and what each one depends on.
- How B2B buyers actually search — Article numbers, part numbers, drawings, and the 'I know the machine' case.
Set up
- Configure the index — Which attributes are searchable, weighted how.
- Facets and filters — Order, display type, ranges, dependent facets.
- Synonyms, stop words and rules — Teaching the engine your customers' vocabulary.
- Autocomplete and suggestions — The dropdown is the fastest route to an order.
Work with it
- Merchandising and boosting — Put the right result first.
- Working the zero-results report — The weekly loop.
Keep it healthy
- Search analytics — Queries, click-through, conversion, zero results.
- Common search problems — Product exists but is not found; wrong product first; slow.