Storefronts
The storefront is where the catalog, the prices and the customer model stop being configuration and become something a buyer looks at. It is also the layer people most often blame for problems that live somewhere else: no description sits in the storefront, no price sits in the storefront, and which products a buyer can see is a channel setting rather than a page.
What makes a B2B storefront different from a B2C one drives every decision in this area, so it belongs at the top. Your buyer is at work. They know the part number. They are not discovering anything, and the shop is competing with the fastest thing they already have: phoning your Innendienst, who finds it for them in a minute. Prices are often hidden until login, the assortment is often specific to the customer, and most orders are repeats. A B2B storefront is a working tool, not a shop window.
This area covers building one, branding it, getting it on your own domain, serving more than one country or brand from a single tenant, making search find things, and keeping the whole thing from rotting after launch.
Understand
The model, before any clicking, and the B2B specifics that have no B2C equivalent.
- How storefronts work: sites, themes, pages and blocks, and how the catalog and prices flow into them.
- What buyers see before they log in: hidden prices, customer-specific assortments, and login-gated price lists.
Set up
The build, roughly in the order it works.
- Create a storefront: a managed theme or your own deployed site, and how to pick.
- Themes and branding: install, configure globally, override per market.
- Domains and going live: DNS, TLS, routing, and keeping it private until launch.
- Languages and markets: locales, currencies and tax classes, and when you need a second market.
- Search and product discovery: facets and the search index today; synonyms and the zero-results list once the Search app ships.
Work with it
The weekly content and enquiry work.
- Edit pages and blocks: the visual editor, translations, drafts and publishing.
- Forms and transactional email: enquiries in, order confirmations out.
Keep it healthy
- Pre-launch checks: the full list before go-live, and what to watch afterwards.
Related areas
- Catalog & Product Data: what the storefront renders.
- Pricing: what the numbers on it are.
- Customers: who the buyer is, and what they are allowed to see.
When stock numbers drift
Phantom stockouts, stale reservations and a ledger that no longer adds up — and the weekly loop that prevents them.
Understand storefronts
What a storefront is made of, and the B2B specifics: hidden prices, customer-specific assortments, and a shop that is a working tool rather than a shopping experience.